about williams

Williams Falade is an athlete like all the greats before him, spending time on his craft, constantly training relentlessly to achieve the look you see before you today. A look that has had him crowned the current WBFF Pro Fitness Model World Champion since the start of his competition career 4years ago. British born but raised in West Africa set the foundations for Williams’s ascension through the Fitness World.

When Williams turned 16 he moved on to college to study where he ceased on an opportunity of another of his passions, music and dance, where he combined his natural rhythmic flare with fitness which led a brief spell as a backing dancer. Williams found himself constantly touring, working on music videos and award shows with the likes of Beverly Knight and Kylie Minogue and though it was fun and eventful, he knew this wasn’t were his long term career lay. Upon completing his fitness education he went on to teaching others first as a community sports leader helping people with disabilities, before working with one of the country’s leading fitness organisations.

Within 2 years he became the Regional Fitness Manager in charge of 17 clubs. He went on to designing and implementing a class based on his experiences and background. With a team of 4 the class Athletic Fitness was birthed and launched in over 70 Fitness First clubs nationwide. This led him to working with the popular dance group Diversity to implement and launch ‘Dance like Diversity’ nationwide.

Williams decided to invest some time in himself and set a goal to enter a Fitness Modelling competition. He won his first show which was the Miami Pro European Champions. He took home 1st place and overall winner becoming the 2014 European Champion. Shortly following that he entered the Mr Africa beauty pageant and took home the title of Body of Africa which led him to attending African TV talk shows and appearing on magazines across Nigeria. Williams beginners winning streak gave him the confidence to enter the biggest Fitness show in the World which came to London for an amateur show. He stood on stage with 68 Fitness Models and was one of two Fitness Models awarded their Pro Status. The following year he entered the World Championships in Las Vegas for his first time to compete against the Pros. On this occasion Williams took home runner up which he did for 2 years before finally winning his World title in 2016.

Williams is a Sponsor athlete and the face of Reflex Nutrition Company. He has appeared in many magazines for the past 3 years such as Mens Fitness, Train Magazine any many more.